What the words actually mean

Branded overstock and liquidation clothing.Known stock, not mystery pallets.

Overstock and liquidation get used for anything from a cancelled brand order to a pallet sold by weight. Here they mean one thing: unsold branded stock, new in its packaging, with a list of exactly what is in it.

  • 150+ brands
  • New, in original packaging
  • Packing list with every lot
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Know what you are being offered

Sold under the same two words. Not the same goods.

Overstock, pallets and returns all get called liquidation. Here is what separates them.

Unfrosen lots Liquidation palletsCustomer returns
Condition New, tags on Mixed, sold by gradeOpened, some worn
What is inside Listed by brand and size Known by categoryUnknown until sorted
Paperwork Invoice and certificate Varies by sellerVaries by seller
You price against A price per piece Cost per pallet or kiloWhat survives sorting

Scroll the table sideways to compare.

The middle and right columns describe how those categories are generally sold in this market. They are not a description of any particular seller.

Why the stock exists

Good goods a brand needs gone quietly

  • Why a brand sells at this price

    Overproduction, a cancelled wholesale order, a season that has turned. The goods are fine. The brand needs the warehouse space and the cash, and it needs the stock gone without its own shops competing against a public discount.

  • What it is not

    Not customer returns, not seconds, not fakes, not the grey market. Everything ships new, in its original poly bag or shoe box unless stated otherwise, with tags on.

  • What comes with it

    A detailed invoice and a certificate of conformity, so you can show where branded goods came from if a local authority asks.

The detail

Where branded overstock actually comes from

Unfrosen is a closed platform. Brands, their distributors, large retailers and fashion showrooms move stock they need off the books, and verified businesses buy it before it ever reaches an outlet. Buyers never see the supplier's name and suppliers never see the buyer, which is why a brand is willing to let its stock go at these prices.

Overstock clothing, in one sentence

Stock a brand made or ordered and did not sell: overproduction, a cancelled wholesale order, a season that turned, showroom samples. It never reached a customer, so it is new, in its original packaging, with tags on.

Liquidation clothing, in one sentence

The same goods when a business needs them turned back into cash quickly, usually as whole lots rather than piece by piece. What changes is the urgency and the format. The condition of the garment does not.

Why it is sold quietly

A brand that discounts in public teaches its customers to wait for the discount. Selling into a closed platform, where buyers never see the supplier's name, is how the stock moves without the brand's own shops paying for it.

What it costs and how it reaches you

Prices exclude VAT and run up to 85% off RRP. Orders are consolidated into our three warehouses in Bucharest and dispatched anywhere in the European Union. Shipping is a percentage of the order value, and in most countries that percentage drops once you pass €2,000. The full rate card is in the FAQ.

Quick answers

The questions people ask before they trust this

Is this customer returns?

No. Everything here is unsold stock that never reached a customer. It ships new, in its original poly bag or shoe box unless stated otherwise, with tags on.

Why would a brand sell at 85% off?

Unsold stock costs money to hold and loses value every season it sits. Moving it quietly to verified businesses recovers cash and clears the warehouse without the brand's own shops competing against a public discount.

Are the products authentic?

Yes. Everything is sourced from verified brands and arrives with original tags. You get a detailed invoice and a certificate of conformity with every order.

What documents come with an order?

A detailed invoice and a certificate of conformity. Both document where the goods came from and can be shown during a local authority check. What your own market requires of a reseller is worth checking locally.

What is actually in a lot?

Download the packing list on the lot's page: the brands, the styles, the sizes and the quantity of each, alongside the total RRP, the lot price and the resulting price per piece.

Is there a minimum order?

A lot is priced as a whole and bought as one. If you would rather pick single pieces out of a supplier's stock, that carries a €500 minimum per supplier. No membership fee and no annual commitment either way.

Who can buy?

Any business with an active company in the clothing, footwear or accessories sector can apply. Every account is checked by hand before it gets access, which is what keeps the pricing off the public internet.

See what is actually in the lots.No fee, no commitment.

Any registered business in clothing, footwear or accessories can apply. We check the company, then you get the live lots, their packing lists, and your own account manager.

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