For stores buying footwear
Branded footwear wholesale.By the pair, or by the lot.
Two ways to buy. See exactly which sizes are left on a style and take the pairs you want, or take a ready-made lot with its full packing list at a fixed price per piece. Both at up to -85% off RRP.
- 5,000+ stores buy here
- 150+ brands
Business accounts only. Verification is free.
Footwear brands on the platform
The names people walk in asking for, available by the pair or by the lot.
The Unfrosen advantage
What is on the platform right now
You see which sizes are left, and how many pairs
- Sizes listed in EU, converted from UK and US
- Boxed and unworn, unless stated otherwise
- New offers every two or three days
Kids' sneakers
Unisex sneakers
Women's canvas trainers
Kids' running shoes
Women's joggers
Women's leather flats
Men's lace-ups
Women's sneakers
Men's winter boots
Kids' trainers
Unisex low sneakers
Men's turf boots
Women's slip-ons
Men's trail shoes
How it works for footwear
Order it the way the shop needs it
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Piece by piece, or a whole lot
Each size is its own line with its own quantity, so you can see there are nine pairs left in 41 and take just those. Or take a ready-made lot, priced as a whole, with a packing list naming the brands, the sizes and how many pairs of each. Both sit in the same cart.
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Boxed, tagged, unworn
Footwear ships in its original shoe box unless stated otherwise, new and unworn, exactly as it left the brand. Never seconds, never fakes, never the grey market.
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The documents come in the box
Every order comes with a detailed invoice and a certificate of conformity, so you can show where branded footwear came from if a local authority asks.
The detail
What to expect from wholesale shoes suppliers
Unfrosen is a closed platform. Brands and their distributors move stock they need off the books, and verified stores buy it before it ever reaches an outlet. Buyers never see the supplier's name and suppliers never see the buyer, which is why a brand is willing to let its stock go at these prices.
Where branded shoes wholesale stock comes from
Overproduction, cancelled wholesale orders, past-season collections and showroom samples, from brands, authorised distributors, large retailers and fashion showrooms across Europe. The shoes never reached a customer, so they arrive new and boxed.
Sizes, and how they are listed
Sizes are listed in EU, converted before the stock goes up where a supplier works in UK or US. A style is rarely a full run by the time it reaches us, so what is listed is what is actually left: each size with its own quantity, eleven pairs in 41 and none in 45.
Buying by the pair, or by the lot
Picking individual sizes carries a €500 minimum per supplier. A footwear lot is priced and bought as a whole instead, and its packing list tells you the brands, the styles, the sizes and how many pairs of each before you commit. Prices exclude VAT and run up to 85% off RRP either way.
Getting the boxes to you
Orders are consolidated into our three warehouses in Bucharest, split per buyer and dispatched to your door anywhere in the European Union. Shipping is a percentage of the order value, and in most countries that percentage drops once you pass €2,000. The full rate card is in the FAQ.
Quick answers
Questions footwear buyers ask first
Can I buy single sizes, or whole lots?
Either. Each size is its own line with its own quantity, so you take the pairs that are actually there, with a €500 minimum per supplier. Styles seldom arrive as a full run. If you would rather buy volume, a lot is priced and bought as a whole and arrives with a full packing list.
What sizing are the listings in?
EU sizing. Where a supplier works in UK or US sizes we convert before the stock goes up.
Do the shoes come in their original boxes?
Yes, unless the listing says otherwise. Footwear ships new and unworn in its original shoe box.
Are the products authentic?
Yes. Everything is sourced from verified brands and arrives with original tags. You get a detailed invoice and a certificate of conformity with every order.
What documents do I get for reselling branded footwear?
A detailed invoice and a certificate of conformity with every order. Both document the authenticity of the goods and can be shown during a local authority check.
How often do new sizes go up?
New products go up every two or three days and offers run for a limited window. Once you have an account you get WhatsApp or email notifications when a campaign opens.
What does delivery cost?
We deliver across the European Union from our warehouses in Romania. Shipping is a percentage of the order value and depends on the destination zone. In most countries it drops once the order passes €2,000. Your account manager confirms the exact rate, and the full zone breakdown is in the FAQ.
Open an account and see the footwear.No fee, no commitment.
Any registered business in clothing, footwear or accessories can apply. We check the company, then you get live stock, your own account manager, and delivery anywhere in the EU.
Takes about two minutes.
